For Our
Gentleman
Products designed for the male beauty routine. Made for men, by men.
- High performance grooming products specifically designed for men’s hair and scalp health
- ProAmino Peptide Complex™ nourishes, stimulates, and protects above and below the scalp to reduce follicle shrinkage and secure the hair bulb, minimizing hair loss
- Pharmaceutical free plant based technology for natural scalp health
- Proudly made in California
- New range of male products characterized by the uniqueness and preciousness of its main ingredients, the Prickly Pear
- Hair and beard are the spotlight of this line, fully dedicated to the male beauty routine.
- Natural formula treats, nourishes, reinforces the hair and skin protecting at the same time from pollutants and oxidative stress
- Proudly made in Sicily, Italy
hair + scalp health
Healthy hair is the key to avoiding scalp irritation and hair loss. A major cause of hair loss is DHT, a hormone created when testosterone reacts with an enzyme in the scalp. DHT blocks hair follicles from getting the nutrients they need to grow strong.
These high-performance grooming products are specifically designed for men’s hair and scalp care needs. They feature key ingredients that are scientifically proven to help reduce hair loss and soothe scalp irritation.
the technology
PROAMINO PEPTIDE COMPLEX™
Advanced scalp and hair health technology to block 5-Alpha Reductase, preventing DHT production. This proprietary blend works above and below the scalp to reduce follicle shrinkage and secure the hair bulb, minimizing hair loss.
• Nourishes and protects the scalp
• Stimulates the hair follicle and scalp
• Contains plant extracts known for antiseptic and antibacterial benefits
• Helps prevent follicle atrophy and anchors the hair bulb to the scalp
• Helps inhibit 5-Alpha Reductase
key ingredients
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CERTIFIED ORGANIC ALOE VERAProvides essential nutrients, amino acids, and moisture for a healthy scalp and hair. Known as the “miracle plant” in naturopathic healing, Eufora’s 100% active Aloe Vera offers proven benefits.
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BUTYL AVOCUTADerived from upcycled avocado, it controls sebum production to prevent greasiness, redness, and itching.
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LICORICE EXTRACTOffers anti-inflammatory benefits while reducing itchiness and dry flakes.
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COENZYME Q10A natural human cell antioxidant that protects against environmental damage and free radicals.
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NEEM SEED OILOffers antibacterial and antiseptic benefits to help clear scalp imperfections while also acting as a vasodilator to promote stimulation.
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BIOTINOYL TRIPEPTIDE-1, APIGENIN & OLEANOLIC ACIDIncreases scalp circulation to boost cell metabolism, slowing follicle aging and hair loss. Strengthens and protects hair follicles while promoting a thicker root sheath for better anchoring to the scalp. Also helps inhibit 5-Alpha Reductase.
the science
A SYNERGY OF PLANT & SKIN CARE SCIENCE
Active essential oils and extracts are natural moisturizers and protectors against common skin irritations. High-quality ingredients are essential, but maintaining the right pH is equally important!
PH BALANCED PRODUCTS ENHANCE RESULTS
An acidic pH in shampoos, treatments, and shaving products can dry out skin and hair, while an alkaline pH can irritate, leaving them too soft and prone to dryness.
Grooming products with a balanced pH between 4.5 and 6.0 help protect the skin’s natural acid mantle, a barrier that reduces the risk of bacteria, dirt, and other substances causing irritation and breakouts. Eufora FOR HIM Cleanse, Treat, and Shave products are pH balanced between 4.5 – 6.0 to enhance excellent results.
Rica aims to meet the needs of the new environmental awarness towards the natural world and daily life, reminding us of a Mediterranean culture which is to be appreciated and preserved. Rica mission is to embrace the vast, natural resources of Sicily and its volcano Mt. Etna, and use local, renewable elements with outstanding properties.
OUR INGREDIENTS
All the products contain Opuntia Ficus Indica, commonly known as prickly pear and also named as “Mediterranean aloe” due to its multiple properties.
Nothing goes to waste when it comes to Prickly Pear: indeed leaves, seeds and fruits undergo different processes to obtain precious extracts and oils. Among the other ingredients enriching Opuntia Oil for Men formulas it is worth to mention the Walnut Hull and the Chestnut extract for a superior hydration and the Moringa seed oil to avoid bad odors caused by microorganisms on hair and beard.
Why Opuntia Ficus-Indica?
The Prickly Pear botanical name is Opuntia Ficus-Indica. The Opuntia oil is a very rare and precious oil extracted from pure seeds and cladodes of prickly pear. It ensures antioxidant, regenerative, moisturizing, soothing and anti-inflammatory properties. Due to its high content of essential fatty acids, omega-3 and omega-6, and abundant tocopherols, such as delta7-stigmasterol, it gives the hair unique splendor, protection, softness and combability.
OUR COMMITMENT
The commitment to the environment, the predilection for eco-sustainability, the opening towards different cultures, as well as the attention to the defense of animals, they all represent needs that consumers are showing and that Rica has been trying to satisfy for more than 25 years.
This is why today Rica can proudly state that all Opuntia Oil for Men products are cruelty-free, 100% vegan and VEGANOK certified.
Not sure what products to use? Ask our stylist or barber!